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Cabela’s Inc. is an American direct marketer and specialty retailer of hunting, fishing, boating, camping, shooting, and related outdoor recreation merchandise, based in Sidney, Nebraska. The company was founded by Richard N. Cabela in 1961 and went public in 2004, with that fiscal year’s revenue reaching $1.56 billion, a 50% growth since 2001.

The Cabela’s SMS program sends you SMS alerts so you don’t miss out on the brand’s biggest sales, best deals and the newest products that it has to offer. This one-of-a-kind program ensures each message is tailored to fit your passion(s) and has a clickable link that makes it easy for you to get the gear you need to succeed and enjoy the great outdoors. All this is provided to you via your mobile device, which allows you to spend more time outside enjoying what you love!